For its 77th edition, the Festival de Cannes launches its Immersive Competition

The Festival de Cannes announces eight projects as a part of the Immersive Competition including collective location-based virtual reality and mixed reality experiences, and projection mapping and holographic works. These carefully selected immersive works showcase the cutting edge of this new era in storytelling, challenging convention, embracing new technologies, and above all celebrating new artists as well as old.

Because there are now original works that are pushing the boundaries of storytelling, the Festival de Cannes will introduce a new competition, the “Immersive Competition” for its 77th edition.

Seven years since its first immersive selection and in line with the Marché du Film’s commitment to exploring new technologies and art forms through its innovative-focused programs, the Festival de Cannes is thrilled to announce the creation of the new Immersive Competition for its upcoming 77th edition. The competition aims to spotlight the next generation of international artists who are redefining storytelling and inventing new narrative-driven experiences that move beyond the traditional two-dimensional cinema screen.

The selected works will be accessible to Festival de Cannes and Marché du Film attendees throughout the Festival, from May 15 to 24. The works will be displayed in a 1300m2 exhibition space at the Cannes Cineum – the cinema complex of Cannes La Bocca – and the Georges Méliès Campus, a university institution dedicated to creative writing and film.

The in-competition works will compete for the Best Immersive Work prize. An international jury composed of notable figures from cinema and immersive art will present the award at a special closing ceremony, celebrating the creativity and innovation of immersive artists.

Alongside the Immersive Competition, the Marché du Film will continue to explore the commercial and technical aspects of the immersive sector through a lineup of conferences, expert panels, demonstrations and professional networking events.

In what promises to be already a significant year, the City of Cannes is also set to announce the launch of Cannes Immersive, patronized by artist Jean-Michel Jarre and supported by the CNC. This new program aims to position Cannes as a global hub for immersive creations and the emerging artistic domain of artificial intelligence (AI). Cannes Immersive will unfold through the launch of innovative events, strategically designed to elevate Cannes’ status as a premier destination for immersive cultural experiences, which will be seamlessly integrated into both existing and future Cannes events. Furthermore, it will establish a permanent immersive venue in Cannes, serving as a showcase for the most exceptional immersive creations, whether assisted or generated by AI.